CREATIVE STRATEGIST

Lend strategy, brand development, and consulting experience 
to assist clients with structured growth adding long-term value to an ever-expanding vertical. 

Remote
NYC

Los Angeles

Atlanta

Good+Rising
Health

Beauty
Wellness
Lifestyle

9/14/2020

Tropical Leaves

Visionary Rising Agency is a creative agency bridging the gap between brands, influencers, and the audiences they covet, helping to tell unique stories to a diverse and multicultural audience. 

Across all types of projects, we help our clients deliver on their goals by matching powerful analytics with an approach that balances empathy, curiosity, and technical innovation.  We believe that understanding the artist within your audience and customers uncovers the biggest opportunities for engagement and growth. We are the culture – nothing moves without us.  We create and execute authentic campaigns inspired by the world around us and driven by measurable objectives using a combination of timely data to inform our work, test concepts, and pivot when needed.

As part of the Good+Rising team, the creative strategist aims to provide a high-level of strategic design for influencers, brands, and consumer-facing products in the health, beauty, wellness, and lifestyle industry.  By staying up-to-date with the most advanced developments in professional and consumer technology, researching trends in the digital landscape, and keeping their pulse on the evolving needs of customers, our strategists offer expertise in key areas such as digital transformation, social media growth, influencer marketing, brand partnerships, content creation, and more! 

Job description

The Creative Strategist (the equivalent of Creative Account Manager) is responsible for the successful management of strategy for clients and brands. The role requires an innovator, a trendsetter, and a progressive thinker who can connect digital and creative to all other aspects of a client’s business and drive growth opportunities.

 

The Creative Strategist answers key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into broader customer experiences. This individual combines an in-depth knowledge of client business objectives, online strategies, and competitive landscape with a rich background in the creative and advertising industry to deliver effective marketing recommendations and creative campaigns.  

 

This person also handles the day-to-day operations of agency projects, including research, scope development, creative briefing, and job execution. He or she is responsible for client contact, organizing information shared by and with the client, and ensuring the agency procedures are followed.

 

Creative Strategists are responsible for achieving the client’s strategic brand and business objectives by working with clients to provide them with guidance and working with the internal team to achieve the execution of strategies.

 

They serve a vital role in promoting the integration of cross-functional teams and ensuring seamless delivery of all work to the client.

 

This candidate must be prepared for a fast-paced environment and be comfortable in making decisions.

This position reports to the VP, Strategic Development.

Responsibilities: 

  • Manage all phases of the Sales Pipeline, with an emphasis on identifying and prospecting New customers and recognizing opportunities to drive profitable revenue in targeted verticals.
     

  • Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives
     

  • Executes projects to be high quality, on-time and cost-effective/on budget
     

  • Fosters timeline development and monitors progress, ensuring deadlines are met
     

  • Manages overall project scope and ensures staffing assumptions adhere to the budget
     

  • Develops strong, trusting relationships between clients and agency, providing leadership and support during strategy, ideation, and execution
     

  • Manages client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays
     

  • Works with project managers/admins to ensure the team is aligned to client requirements
     

  • Proactively keeps abreast of assigned clients' marketing and media plans, and provides solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
     

  • Writes communications briefs, ensuring that creative and media are effectively integrated
     

  • Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior
     

  • Develops a total understanding of online target audience and mindset modes
     

  • Provides campaign performance reporting and analysis to clients

Requirements: 
 

  • Strong communication skills and collaborative demeanor. 

  • Proven ability to work within a team and as a team player to get things done in a timely, efficient manner. 

  • Minimum of 2-years of Creative Strategist/Agency or Freelance experience

  • Extensive understanding of strategy and social media influence, preferably on the brand side of things.

  • Knowledge of industry standards and the bodies that ratify them 

  • Proven track record of success with plotting strategic initiatives for brands, individuals, or products. 

  • Ability to cultivate relationships long-term while driving overall value

  • A passion for agency work, strategic planning, and extreme attention to detail

Those accepted for an interview should be prepared to provide two (2) references and portfolio/project examples. 

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